Modern Remedies

Modern Remedies is a concept brand of dietary supplements featuring a a carefully curated lineup of most in-demand nutrient blends: Celestial State (multivitamins), Herbal Serenity (ashwagandha), and Astral Slumber (melatonin).

Modern Remedies is founded on the idea of "bringing magic back into the everyday." The brand revisits the ancestral roots of dietary supplements, taking the modern perception of medicine back to its historical essence-when medicines were known as 'remedies.' This era, where the benefits of herbal extracts and other vitamin sources were shrouded in mystique, highlights a time when medicine intertwined with the unknown.

The brand aims to recapture this allure through it's design language, shifting the focus from the purely scientific to the magical and mystical. The goal is to go beyond being just another bland pill bottle with a list of active ingredients. Instead, Modern Remedies aspires to embody its name, offering an almost "magical" solution to various health concerns (within the scope of dietary supplements) in a way that feels personal and enchanting. This is achieved through the use of captivating packaging design, making the experience of using these supplements feel special and unique.

The design approach of Modern Remedies aims to create a sense of "theatre" by merging the design solutions of ancient remedies with modern practices. The goal was to present a minimalistic packaging design for a pill bottle, dominated by exposed amber glass, reminiscent of old medicine bottles, with a minimalist screen-printed design that echoes both the past and the present.

The minimalistic screen-printed illustrations vary in shape and colour depending on the product context: a calming lavender colour with a star shape to symbolise the soothing effect of melatonin pills; an energising yellow with a sun shape to represent the vitality of daily multivitamins; and a cool green with a flower shape to highlight the natural focus of ashwagandha.

The use of mixed typefaces for both the brand logo and the supplement titles symbolises the fusion of past with present, similarly to how hyper-modern matte back sticker, listing the active ingredients, serves as a contrast to exposed amber glass bottle, further emphasising the blend of ancient history with contemporary design.